Consultancy
Social Network Analysis

Our clients
- Bank Negara Malaysia
- British Council
- Civil Aviation Authority of Singapore
- Defence Science & Technology Agency
- Housing & Development Board
- Inland Revenue Authority of Singapore
- Institute of Technical Education
- Jardine Group (Hong Kong)
- Maxis (Malaysia)
- Ministry of Law
- Ministry of Manpower
- National Library Board
- Public Service Division
- Singapore Customs
- Singapore Sports Council
- SUT Sakra Pte Ltd
- Yokogawa Engineering Asia Pte Ltd
Social Network Analysis (SNA) is a method for understanding and visually mapping social relationships, flows and connections within organisations. It is important for understanding cultural barriers and enablers in knowledge and innovation projects. An SNA can reveal:
- overt and covert social networks
- gaps and opportunities in the social networks (who should be connected but aren’t)
- nodes in the network
- potential communities of practice
Once an organisation gets an objective view of its social networks, it can then devise ways of harnessing these networks, eg, connecting networks and nodes to increase knowledge flows. SNA can be used to complement a knowledge audit exercise, and is a useful input to a KM Strategy exercise.
Straits Knowledge is a licensed SNA practitioner using the pioneering software InFlow developed by Valdis Krebs in the USA.
